This page was designed from conversion research, not a template. The strongest evidence in the field is about speed and clarity; the famous tricks mostly aren't. Sources are linked so you can check every claim.
STRONG — Speed
Pages loading in ~1s converted at ~3.05% vs ~0.67% at 4s across 100M+ page views (Portent, 2022); +0.1s of mobile speed lifted retail conversions 8.4% (Deloitte/Google, 2020). That's why this site is hand-built static HTML with no hero video. Speed research
STRONG — First screenful & plain words
Users spend ~57% of viewing time in the first screenful (NN/g eyetracking, 2018), and pages at a 5th–7th-grade reading level converted at 11.1% vs 5.3% for “professional” copy (Unbounce, 41,000+ pages, 2024). Hence: what, who, and what-next — immediately, in plain language. NN/g · Unbounce SaaS
STRONG — Prices up front
Costs revealed late are the #1 stated reason shoppers abandon (~40% of buyers with intent, Baymard). So prices sit on the page — and where a price isn't set yet, the page says so instead of hiding it. NN/g on trust & disclosure
MYTH — “Video lifts conversions 86%”
That figure traces to a single 2009 vendor case. Unbounce's ~35,000-page analysis found video pages flat-to-worse. No autoplay video here — the product's own screens do the persuading, the way Halide and Plausible lead with output, not adjectives.
MYTH — “Red buttons beat green”
CXL: no colour wins; contrast does. Turquoise earns its place here only where contrast passes — bright turquoise (#40E0D0) is 1.64:1 on white and fails WCAG AA for text, so it carries near-black text, while buttons on white use a dark teal verified for contrast. CXL on button colour
HONEST GAP — No testimonials yet
Reviews genuinely help (Spiegel Research Center: a product with 5 reviews had 270% greater purchase likelihood than none) — and a brand-new studio has none. So this site substitutes demonstration: real flows, real prices, real limits. No invented quotes, counts, or logos — perfect-looking proof persuades less, and fake proof is a legal problem besides.
Benchmark honesty: the all-industry median landing-page conversion is 6.6% and SaaS is 3.8% (Unbounce, 2024) — those are for dedicated campaign pages, so a new studio homepage routing to waitlists shouldn't be judged against them. Headline and button-copy claims in the wild (“first-person copy +90%”) rest on single old tests; treat every headline on this page as a direction to test, not a proven formula.